Humberto Bastida
Mexico Country Manager
CNW

Humberto Bastida is CNW’s Country Manager for Mexico, responsible for overseeing the company’s operations and customer relationships across the country, including time-critical logistics solutions for key industries such as automotive, aerospace, electronics, and healthcare. Based in Guadalajara, he leads CNW’s operational execution throughout the region. Bastida took on the role in early 2023, becoming a key figure in CNW’s expansion in Mexico.  

He and his team are focused on strengthening the company’s footprint in Mexico by improving service responsiveness, building strategic partnerships, and enhancing visibility and reliability across urgent logistics operations. His work supports CNW’s mission to provide end-to-end time-critical solutions that ensure continuity in high-stakes supply chains. 

He joined CNW with more than 25 years of experience in logistics, supply chain, and transportation services, including leadership roles across multinational freight forwarding and express logistics companies. Prior to joining CNW, Bastida held senior commercial and operations positions for Mexico and the wider US/Canada market, where he developed expertise in air cargo, Trucking operations, warehousing and expedited services. 

Humberto Bastida is known for promoting customer-centric approaches and agile logistics practices. He continues to play an active role in shaping CNW’s growth strategy in Mexico and across the region.