Juan Cerdeira

CEO
SEV Mexico

Juan Cerdeira has more than 25 years of experience in automotive OEM and retail business, with specific expertise in supply chain and sales planning. He is currently General Manager of SEV Mexico, an e-mobility arm of the SOLAREVER group. He has held positions internationally at both OEM’s and vehicle retail in more than 10 brands in the Mexican Market, including Mitsubishi Motors de México as, including 13 years with Toyota in various logistics, distribution an planning roles in Mexico and Japan. Before joining SEV Mexico, he was Aftersales & Logistics Director at Mitsubishi Motors de México.  

He graduated from Tecnológico de Monterrey with a degree in International Business and Marketing and has an MBA degree from ITAM.